Social Media - Or is it more like 'Unsociable Media'?

Ahhhh social media, the one I look at before I go to sleep and the first one I see when I first wake up!!!

What is Social Media? Silly question? Yes, even my 2 year old knows about Facebook and snapchat!!! (Maybe I need to get out more)

‘Social media is the social interaction among people where they create, share or exchange information and ideas in virtual communities. Communities are built in Facebook, LinkedIN, Twitter, Youtube, Snapchat, Pinterest and many many more.

All of the above websites have had a massive effect on the world – they are imperative for getting information seen or heard virally. To market to social networking sites correctly you need to
1) choose which site you feel would benefit your business the most
2) research your target audience carefully
3) create campaigns and monitor the outcomes – whos viewing, buying habits, from which area etc

These sites are used as a marketing tool for many different reasons, some use them for gain information of their target market and gather feedback about their service or products. Some research their competition and some just to promote their business.
These sites allow millions of people to come together to network, meet others that may have a positive effect of their business and also meet those who may want to purchase or use their service.

The most important thing to remember about social networking is that it allows organisations and people to market their service free of charge. It’s a no brainer!