Any girlie girls out there into fashion? If you're anything like me if you hear Little Nikki's song ‘YoYo’ it will instantly have you thinking of the well-known brand Boohoo.com
Boohoo is massive in the fashion industry especially with the females, although they do cater for the men too :) It’s a global online fashion retailer offering thousands of styles across womenswear and menswear so that you stay ahead of the trends. They sell via their website to 16-24 year old consumers in the UK and worldwide.
When it comes to marketing they are extremely creative, keeping it fresh and modern to entice their target audience.
Boohoo is advertised across underground station billboards, youtube, and social media but more importantly on the very popular music channel MTV and sponsoring very popular reality shows such as Awkward, Jersey Shore and TOWIE and who do you think their target audience is?? That’s right 16+ FEMALES, very good Boohoo.
Most of these programmes air around 9-10pm at night, the time when people are winding down, relaxed for their session of rubbish reality TV (which is my guilty pleasure) and then they smack you in the face with a new pair of sexy skinny’s that are available to order NOW, so what do we do?
Lean over, grab the laptop and go to their website – DESIRED RESPONSE ACHIEVED
So their desired response is that we’ll see the advert on TV, go online, have a mooch through and eventually make a purchase.
www.marketing-geeks.co.uk
