Marketing Geeks, Minions

Understanding Search Engine Optimisation (SEO)

Many ask us about SEO so I thought it would be a good idea to write a little blog to help you out if you're not entirely sure what it means for you and your business. 

SEO is a process which increases the amount of visitors to a website. Specific words or phrases are added to the back end of a website so that when someone searches for any of them, the website will appear. SEO spiders or web crawlers as also known, then copy the information and indexes the site so people can search for them much quicker. 

'A Plane can’t fly without wings, and a website won’t be found without SEO' 

So don't expect to hit Page 1 without any. 

The main thing to remember about SEO is that it makes your website easily found by users and search engine spiders. SEO helps the engines figure out what the website/page is all about and how it can help others - It helps to make the content of a website more relevant and easier to understand. 

Linking to other site – good or bad?

Many would debate that linking to other sites is a good idea, some worry for a number of reasons. Heres just a few below:

1. The other website may harm your reputation 
2. It could damage your search engine rankings
3. You could lose page rank
4. No relevance to your business or line of work - if you're not linked in any way, dont do it!

On the plus side here are a few reasons to say it’s a good thing:

1. It sends out trackable traffic – someone who has landed on the ‘linked site’ may see yours and want to see if you provide a service they require. 
2. It can make your website more valuable 
3. Shows that you are not a spammer
4. Link with them, link with you – if you show that you are willing to link with other sites, others will be more inclined to want to link with you, it encourages positive participation. 

Just remember to think about all these pros and cons before agreeing to exchange links. If they are a reputable company and their line of work has synergy with yours then go for it! 

Hopefully this has helped give you a little more understand about search engine optimisation - Ensure you regularly update your key words on your website to keep things fresh, and if you're thinking about building a new website make sure each and every key word which relates to your business is included within the SEO. If in doubt, your web designer should be able to help OR give us a tinkle on 07703 429944 or contact us through our website www.marketing-geeks.co.uk

You can also find us on facebook.com/marketinggeeksdevon 

And on Twitter @marketinggeeks_

Successful digital campaigns

Any girlie girls out there into fashion? If you're anything like me if you hear Little Nikki's song ‘YoYo’ it will instantly have you thinking of the well-known brand Boohoo.com

Boohoo is massive in the fashion industry especially with the females, although they do cater for the men too :) It’s a global online fashion retailer offering thousands of styles across womenswear and menswear so that you stay ahead of the trends. They sell via their website to 16-24 year old consumers in the UK and worldwide.

When it comes to marketing they are extremely creative, keeping it fresh and modern to entice their target audience.

Boohoo is advertised across underground station billboards, youtube, and social media but more importantly on the very popular music channel MTV and sponsoring very popular reality shows such as Awkward, Jersey Shore and TOWIE and who do you think their target audience is?? That’s right 16+ FEMALES, very good Boohoo.

Most of these programmes air around 9-10pm at night, the time when people are winding down, relaxed for their session of rubbish reality TV (which is my guilty pleasure) and then they smack you in the face with a new pair of sexy skinny’s that are available to order NOW, so what do we do? 

Lean over, grab the laptop and go to their website – DESIRED RESPONSE ACHIEVED

So their desired response is that we’ll see the advert on TV, go online, have a mooch through and eventually make a purchase. 

www.marketing-geeks.co.uk