So why is digital marketing so important you ask? Well, its not only growing rapidly in the marketing industry but soon it will set out to take over the old school ways of marketing. Would you rather request a brochure or go online? I know what i'd do!!
Digital is definitely more affordable than traditional marketing methods, for example creating a social media campaign can transmit messages to people at a fraction of the cost of a large print run and potentially can hit a much larger audience, it makes sense for any business to use this form of marketing. Why wouldnt you!
There are lots of different ways to use digital marketing:
- Websites and SEO content
- Digital screens
- Blogs
- Videos
- Internet banner ads
- Email marketing
- Social media (Facebook, Twitter, LinkedIn, etc.)
- Mobile marketing (SMS, MMS, etc.)
Planning a digital strategy is major for helping a business to be successful online.
Im not saying the old methods of marketing are dieing of death, there are some businesses out there that swear by their folded leaflets and full colour brochures, buts it just so much easier to pick up your ipad and google what you want to look at. We live in a world of speed and convenience, and whats great now is that you can measure responses so effectively through technology.
However, its not to say that there arent negative factors when it comes to digital marketing, because although its great for direct contact, product development, monitoring campaigns as well as being cost effective with great viral exposure, you could bump into some really negative people whos comments will spread like wild fire, there is A LOT of competition out there and also some consumers may not be ofay with using tecnhnical devices - if you're willing to accept these weaknesses then go for it.
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