Twitter: This social media site is all about Tweeting. A Tweet is an expression of a moment or idea which can contain text, photos, and videos which can be shared in real time, anywhere in the world, on any device.
The whole aim of Twitter is to follow people, and when you do so their tweets show up in your timeline where you can reply, retweet, share or favourite them. You can follow those you are interested in, whether celebs, foodies, friends, news, businesses or just anyone who you find enjoyable to hear about. Used by 15 million people, 80% uses the site on their mobile devices.
This site is huge for supporting marketing, if you take a new start up business for instance.
- They create a Twitter account, start following people/their target audience (who in turn will probably follow them as it’s good for networking).
- The new company will start tweeting, maybe they have a special offer they’d like to promote to draw attention, and those who follow them will retweet to their followers.
- Those who have seen the retweet may then like what the new business is saying, follow them and so on and so on, this is how information is transferred from tweet to tweet and your community will grow, hopefully resulting in new customers.
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