#Hashtag

Confused about Hastags? Not sure what they mean or why you should use them?

Hopefully this blog will make things a little more #clearer - Get it? (yeah very good Kay)

Anyway...

A hashtag is a word or phrase put together to form a 'kind of' label that will trend within the social media world.  

For an example lets choose the word #Fashion 

Anyone who searches for the hashtag #Fashion with the search tool, will see every tweet ever posted with this particular hashtag included - there may be a few so you'll have to scroll down :) See photo below.

So as a business it is imperative to include Hastags to ensure your message gets seen by as many people as possible. You can include specific key words relating to the industry you're in, the areas you cover and products you sell. 

You can also create your own hastags for specific events for instance. 

Say you're planning an open event for a new hair salon which is opening in the next couple of weeks - lets name the salon..... ' 'Fringes' 

To the run up of the launch you could create your own tag #FringesOpenEvent and every time you tweet about the event you include this hastag, and also ask your followers to do the same.This is a good way of monitoring your brand and how well your online presence is doing. You can also get involved in conversations with is great for interacting with potential customers that may want to come along to the launch.

You can overdo the hashtags though, you don't need to fill an entire tweet with them: heres an example of a bad one, well what i think is bad anyway:

New #design of #shoes on our website now, available in all #sizes & #colours. #fashion #buyonline

Example of a good one:

We've launched a new design today see our website www.... #shoes #devon #fashion 

Keep it simple and relevant and you can't go wrong. :)

So hopefully this has give you a little more understanding about Hashtags and how to use them.

For more information and advice you can contact us through www.marketing-geeks.co.uk