Encourage existing customers to become brand ambassadors

 *** Your existing customers are possibly your best sales people ***

As with offline word of mouth (WOM) marketing, Facebook facilitates the endorsement of what you do. 

Make sure your existing customers are always active on your page. 

Ask them questions online through your daily posting and tweeting.

Remember the more post/tweets they like share and re-tweet the larger your organic audience which means good news spreads fast! 

Facebook insights show that by having just 5 (YES 5) ambassadors for your company your 10 times more successful on social media. (Great stat right?)

So here are 5 things to remember:

1. Ask happy existing clients to share and engage regularly with social media 
2. Always ask questions through your posts/tweets
3. Make sure your posts/tweets are visually pleasing and stand out from the crowd (especially when using Instagram)
4. Always ask clients for testimonials (we all love to see good reviews)
5. Look after your clients and give them free tips advice. Avoid the SELL SELL SELL approach.

Would your advert stand out from the rest? 

Take a look at the picture below, which advert do you notice first?

I bet you all see a young looking Adam Sandler First?

Posted by Mike Pattle (Marketing Geeks)

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Based in Devon, covering the UK.

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Understanding Search Engine Optimisation (SEO)

Many ask us about SEO so I thought it would be a good idea to write a little blog to help you out if you're not entirely sure what it means for you and your business. 

SEO is a process which increases the amount of visitors to a website. Specific words or phrases are added to the back end of a website so that when someone searches for any of them, the website will appear. SEO spiders or web crawlers as also known, then copy the information and indexes the site so people can search for them much quicker. 

'A Plane can’t fly without wings, and a website won’t be found without SEO' 

So don't expect to hit Page 1 without any. 

The main thing to remember about SEO is that it makes your website easily found by users and search engine spiders. SEO helps the engines figure out what the website/page is all about and how it can help others - It helps to make the content of a website more relevant and easier to understand. 

Linking to other site – good or bad?

Many would debate that linking to other sites is a good idea, some worry for a number of reasons. Heres just a few below:

1. The other website may harm your reputation 
2. It could damage your search engine rankings
3. You could lose page rank
4. No relevance to your business or line of work - if you're not linked in any way, dont do it!

On the plus side here are a few reasons to say it’s a good thing:

1. It sends out trackable traffic – someone who has landed on the ‘linked site’ may see yours and want to see if you provide a service they require. 
2. It can make your website more valuable 
3. Shows that you are not a spammer
4. Link with them, link with you – if you show that you are willing to link with other sites, others will be more inclined to want to link with you, it encourages positive participation. 

Just remember to think about all these pros and cons before agreeing to exchange links. If they are a reputable company and their line of work has synergy with yours then go for it! 

Hopefully this has helped give you a little more understand about search engine optimisation - Ensure you regularly update your key words on your website to keep things fresh, and if you're thinking about building a new website make sure each and every key word which relates to your business is included within the SEO. If in doubt, your web designer should be able to help OR give us a tinkle on 07703 429944 or contact us through our website www.marketing-geeks.co.uk

You can also find us on facebook.com/marketinggeeksdevon 

And on Twitter @marketinggeeks_

Successful digital campaigns

Any girlie girls out there into fashion? If you're anything like me if you hear Little Nikki's song ‘YoYo’ it will instantly have you thinking of the well-known brand Boohoo.com

Boohoo is massive in the fashion industry especially with the females, although they do cater for the men too :) It’s a global online fashion retailer offering thousands of styles across womenswear and menswear so that you stay ahead of the trends. They sell via their website to 16-24 year old consumers in the UK and worldwide.

When it comes to marketing they are extremely creative, keeping it fresh and modern to entice their target audience.

Boohoo is advertised across underground station billboards, youtube, and social media but more importantly on the very popular music channel MTV and sponsoring very popular reality shows such as Awkward, Jersey Shore and TOWIE and who do you think their target audience is?? That’s right 16+ FEMALES, very good Boohoo.

Most of these programmes air around 9-10pm at night, the time when people are winding down, relaxed for their session of rubbish reality TV (which is my guilty pleasure) and then they smack you in the face with a new pair of sexy skinny’s that are available to order NOW, so what do we do? 

Lean over, grab the laptop and go to their website – DESIRED RESPONSE ACHIEVED

So their desired response is that we’ll see the advert on TV, go online, have a mooch through and eventually make a purchase. 

www.marketing-geeks.co.uk

Another Twitter Blog! Using it for your business in the right way.

Its becoming more and more apparent that Twitter is being used as another site to 'catch up with gossip'. Thats all very good and well and its great to interact with others on a more personal level at times, but lets not lose focus here and forget the real reasons why businesses should use Twitter. 

Don't get me wrong, i love a good chit chat and its great for building new business relationships, but do you think it can go a little too far sometimes?

I don't know about you but i feel as though businesses are missing out on getting key information out to their audience because they're too busy 'talking' to other accounts about irrelevant subjects. 

Everything in moderation i say! Yes, keep in touch with your followers, interact and engage with your online community, but remember to promote your services and products, after all thats why they followed you in the first place, right? 

Lets look at a few things how Twitter should be used in the right way:

1) Your competition - Keep an eye out on your competitors, what information are they sending out? who are they talking to? what are they doing differently to you and could you improve in any way? Try and find out if customers are having issues with them and use that to your advantage. 

2) Market research - Do a bit of research! Which tweets are your followers more interested in? What devices are they using to view your account? What products are they liking the most? Use this information in your business strategies. 

3) Networking - Connect with other local businesses around your area, build new relationships, good relationships can lead to purchases. 

4) Branding - Get out there with your brand, make yourself known/heard/seen - use informative tweets, interesting visuals, and engaging videos (but not videos which are too long, its a known fact the human concentration span doesn't exceed much past 90 secs)

The right use of hashtags and Twitter handles will increase awareness, and in time the consistency and quality of your tweets will develop familiarity and trust. 

5) Events - keeping up to date with whats going on in your area. Is there anything you could be apart of or get involved in? Jump on the back of the truck! 

6) Promote/Advertise - Use your account to push traffic through to your website. It can be a launch of a new product or service, or perhaps its particular news that you want your customers to see. This will also increase your website visibility and improve the SEO which in time will rank you higher in Google. You can also transfer them to other social media platforms such as Facebook, Google +, LinkedIn etc. 

7) Employees - Use Twitter to find new potential job candidates. But also its a good way to follow your current employees - where have they been? who have they seen? did the 'other person' leave good feedback about your employee?

8) Complaints - Twitter is great for finding out any issues or problems that customers are having with your company. Use this opportunity to regain trust and loyalty. Never ignore comments left whether good or bad, you don't want to look like you don't care!

Hopefully, you've found this blog useful - Its come from changes in activity over the last few weeks, and comments mentioned to me. If I'm seeing it, you may be seeing it to. 

If you need more help with any of you social media accounts you can see what services we offer here: www.marketing-geeks.co.uk

Connect with us:

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If you're interested in learning a little more about what Marketing Geeks do and the services we provide you can listen to us here:

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